As the digital advertising industry pivots into a privacy-first era, marketers are searching for innovative data solutions to navigate this new landscape. Among these solutions, data clean rooms have emerged as the answer for privacy-driven intelligence. Legacy data management approaches are applied to data clean rooms, and have been misinterpreted as the only path forward. […]
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The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. In the second week of the USA v Google antitrust trial, significant developments shed further light […] The post Google v USA: Week Two Court Report appeared first on ExchangeWire.com.
The Wires 2024 shortlist is officially out. There’s a lot of competition, and standards have been incredibly high – read on to discover who’s made the cut… ExchangeWire’s The Wires Awards has become a hallmark event in the ad tech industry. […] The post The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories appeared […]
This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26bn) from the EU. The fine was a result […] The post The Stack: This Week’s Legal Action; UK Gov Cracks Down on […]
Ad tech execs love nothing more than a good, old-fashioned debate — whether it’s about auction dynamics or yield management, no topic is too hot to handle. That’s what makes the chatter around “founder mode” at DMEXCO so surprising: it seems ad tech has finally reached a rare consensus. Who knew? What they’re saying is […]
The NFL overhauled its app ahead of the season’s kickoff last week, placing its ad-free RedZone streaming service at the center of its NFL+ premium customer offering. At the same time, European soccer leagues including France’s Ligue 1 and Italy’s Serie A have pushed forward with their streaming efforts, with the former’s games now shown […]
Gen Z values the ad-supported internet nearly twice as much as Boomers New York – January 29, 2024 –Today IAB, the digital media and marketing trade association, released its first-ever, comprehensive Consumer Privacy Study titled “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” The research aimed to gain insights […]
Shenan Reed of General Motors appointed as Vice Chair of the IAB Board NEW YORK, January 28, 2024 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization’s Board of Directors. Halley has served […]
WASHINGTON, D.C. – Interactive Advertising Bureau (IAB) has filed a public comment with the Consumer Financial Protection Bureau (CFPB) supporting proposed rules guaranteeing consumers access to their personal financial data, while challenging provisions that would prevent companies from advertising and marketing their products and services, activities the CFPB describes as unreasonable and unnecessary. To the […]
Football season is here—and with it comes major marketing opportunities for brands to reach mass audiences, especially now that scripted television has been sacked by the writers’ strike. Here we track all things related to pigskin marketing—across the NFL and college football—including ad hits and misses, TV ratings, big endorsement deals, social media plays and […]
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